Julmust: Sweden's Beloved Christmas Drink

As winter approaches and festive preparations begin, one drink takes center stage across Sweden: Julmust, a dark, spiced soft drink that has become synonymous with the Christmas season. While soda brands dominate much of the year, Julmust rises to unmatched popularity during December, even surpassing cola sales throughout the holiday period. It is more than just a beverage, it is a cultural tradition that has warmed Swedish homes for over a century.

The Origins of Julmust

Julmust was created in the early 1900s by Harry Roberts and his father, who originally intended it as a non alcoholic alternative to beer. The syrup, known as mustextrakt, is still produced by the same family today and supplied to beverage companies across Sweden. The exact recipe remains a closely guarded secret, contributing to the drink’s mystique and enduring appeal.

Over time, Julmust transitioned from an alcohol substitute to a beloved seasonal treat. By the mid 20th century it had become a staple at Swedish Christmas tables, pairing perfectly with holiday foods like ham, meatballs, and pickled herring.

What Does Julmust Taste Like?

Julmust is rich, malty, and aromatic with notes of caramel, spices, and light herbal tones. Its flavor profile is often compared to root beer or malt soda, but with less vanilla and a more robust, wintery character.

Key characteristics include:

• Deep brown color and light foam

• Sweet yet slightly bitter malt base

• Subtle spices that evoke the season

It is typically served chilled, around 6 to 8°C, often in tall glasses alongside Christmas meals or pastries.

Seasonal Exclusivity

One of the reasons Julmust feels so special is that it is strongly tied to specific holidays. While variations exist for other seasons, such as Påskmust (Easter must), Julmust is primarily available in November and December. Many households consider it a once a year indulgence that signals the true beginning of Christmas.

During December, Julmust can account for the majority of soft drink sales nationwide, reflecting how deeply it is embedded in Swedish culture.

Homemade and Craft Variations

In recent years, specialty breweries and small scale producers have introduced artisanal Julmust varieties. These versions often use unique spice blends, natural sweeteners, or barrel aging to add complexity. Some beer and cider makers have even explored alcoholic adaptations while keeping the essence of traditional must.

A simple homemade version can also be prepared by mixing malt extract with spices like cinnamon, cloves, and cardamom, then carbonating the mixture. While it may not replicate the original secret formula, it allows for creative personal touches.

Pairing Julmust with Seasonal Foods

Julmust complements hearty winter meals thanks to its malty base and gentle carbonation. It pairs especially well with:

• Christmas ham with mustard glaze

• Meatballs and creamy potato dishes

• Ginger cookies and saffron buns

• Cheese boards with aged or creamy varieties

Its balance of sweetness and mild bitterness enhances both savory and sweet flavors, making it a versatile addition to holiday tables.

A Cultural Tradition Worth Preserving

For many families, the arrival of the first bottle of Julmust marks the true beginning of the holiday season. It is served at gatherings, school festivities, casual meals, and Christmas Eve dinners, creating shared memories and a sense of nostalgia.

Julmust is not simply a beverage, it is a reminder of celebration, togetherness, and Swedish seasonal heritage.

Join the Conversation

Do you drink Julmust during the holidays? Do you have a favorite brand or tradition around it? We would love to hear from you, so share your thoughts in the comments and share this post with someone who loves Swedish Christmas traditions.